Speaker Notes for Woolworth Company- myassignmenthelp.com

Question: Write about theSpeaker Notes for Woolworth Company. Answer: Introduction This report reflects how organization could expand its business in other market industry. This presentation has been prepared on the Woolworth Company. This company wants to introduce its new clothing product in China with a view to expand its business. Product categories Woolworth Company has been chosen in this presentation This company has chosen to sell jeans, T-shirt and other accessories for men and Women. China has high number of potential clients in market. Company has to face high tough competition due to numerous number of domestic and international clients (Hbner, Wollenburg and Holzapfel, 2016). Global business plan Woolworths Company is an international company which has been running diversified business throughout the time. Company needs to follow two different strategies to increase the overall share of its products and services in china market (Zhu and Lin, 2015). Cost leadership Product differentiation Global market analysis This has shown that if company needs to analysis internal external factors in determined approach. Company needs to evaluate the existing marketing share, rivals offering, policies, rules and implemented traits and policies. It is evaluated that clients in Australia are more inclined towards buying goods and services which are of high quality. Strategic capabilities of Woolworths Company needs to adopt cost leadership, product leadership strategy with a view to increase the overall market share. It has shown that if company could follow these strategies then it will increase the overall market share of company in determined approach. Risk assessment The main risk in this works arise related to overall cost of capital and increased price of goods sold in market. It is evaluated that if company wants to mitigate these risk it could either avoid it, reduce it or implement risk aversion strategic plan. For instance, company could adopt plan to sell its outdated products at very high flat to attract more clients in market (Choi, Chow and Liu, 2013). Environmental scan It has shown that company needs to identify the chinas economic growth, implemented strategic plan and procedure, purchasing power of clients and rivals offering in china. It has observed that chain gross domestic product has increase by 8% since last three years (Vlachos, 2014). PESTLE analysis Political Political parties of china is very stable. All government policies and program is based on the working situations of chinas economic growth. It is consisted of increased political pressure and open government policies and program Social Clients in chain is more inclined towards high quality of products. Premium products at low cost are mostly preferred by clients in market. Economical Clients in china has less purchasing power but increased economic growth reflects high growth throughout the time.. Legal All the import and sell of its international cloths in china is undertaken for high traits and taxes. Legal policies in China is very stable and shows open opportunity for international market player. Environmental Environment in China is less productive. However, special economic zones and export import area is developed for organizations to install their plants (Zhu and Lin, 2015). Now in the end, it could be inferred that Woolworths needs to evaluate all the opportunity and threats in market before intruding its new clothing products in china market. Customization of goods and services in China could be the best strategic decision for organization. References Choi, T.M., Chow, P.S. and Liu, S.C., 2013. Implementation of fashion ERP systems in China: Case study of a fashion brand, review and future challenges.International Journal of Production Economics,146(1), pp.70-81. Hbner, A., Wollenburg, J. and Holzapfel, A., 2016. Retail logistics in the transition from multi-channel to omni-channel.International Journal of Physical Distribution Logistics Management,46(6/7), pp.562-583. Vlachos, I. P. 2014. A hierarchical model of the impact of RFID practices on retail supply chain performance.Expert Systems with Applications,41(1), 5-15. Zhu, Z. and Lin, S. F. 2015. Entrepreneurial Perceptions and E-business Opportunity Discovery: Evidence from China.