The Psychological Reasons For The Media Industry Affects...

Aim: Evaluate the psychological reasons as to why people follow trends Objectives: - To identify the meaning of a trend - To understand the psychological explanations as to why trends have become a very important element of the Fashion industry - To find out how the Media industry affects Fashion - To explore studies which support the main points in this paper Introduction The purpose of this essay is to study the process of trends being set as well as followed. It will also focus on psychological explanations in order to determine what the cause of people being influenced by the media industry is. There will also be evidence in the form of quotes, studies and statistics, which will support all of the†¦show more content†¦Figure 1 Below is a pattern, which is used to predict trends: â€Å"Season Target Market Consumer Colors Fabrics Silhouette Texture Usage† - (Singh 2016) The graph above shows a very interesting cycle of Fashion. Understanding fashion trends forecast is one of the most useful and money-making technique used in the world of fashion. Most fashion designers and fashion houses use it in order to predict future trends and by that boost their sales. There are loads of elements, which contribute to fashion forecasting, one of them is seasons. Each season, the departments that deal with design, employs an agency to find out what will be in trend for coming seasons. They very heavily rely on creating new garments using valuable data collected by the agencies. Trend forecasts are based on all four seasons. They expect to see Earthy tones in autumn, jewel colours in winter, the pastels of flowers in early spring, and refreshing white and bright colours for the summer. Another aspect of trend forecasting is Market Intelligence. The marketing intelligence cycle whether its apparel or other business houses typically consists of directing, collecting, compiling, cataloguing, analyzing and form filled up data by consumers therefore making it easier for industry to create product which is market based. (Singh 2016) The industry overall has one